Who is Pacific Point?

Pacific Point is a certified Salesforce Consulting Partner, founded in 2011.  Pacific Point is headquartered in Honolulu, Hawaii with locations in San Francisco, Denver, Sydney and Singapore. Pacific Point has successfully delivered valuable Customer Relationship Management (CRM) solutions across a wide range of industries and clients.

We believe that Salesforce, the leading cloud-based CRM platform, is a strategic investment for companies and organizations to enable growth, scale, and innovation at a pace that is unmatched.  It is our objective to optimize our client’s Salesforce investment, no matter how large or small.  We do this by listening to you and connecting your business processes with the latest in Salesforce technology.  In addition, we like to treat sustainment as continuous innovation, not just maintenance.  Finally, we consider Salesforce plays an integral role in the strategic plan of a business, as the enabler.

Pacific Point is also a proud member of the Pledge 1% movement and has committed to donating 1% of our time to the community with the goal of inspiring youth to pursue careers in technology.

Deena White Tearney

Deena White Tearney

Founder and Chief Executive Officer

Deena White Tearney is the Founder and CEO of Pacific Point and is responsible for the company’s operations and growth. She has a technical background and a long history of Customer Relationship Management (CRM) software development and consulting, both as a consultant with “Big Five” consulting firms, Capgemini Ernst & Young and IBM Global Services and in industry, prior to founding Pacific Point. As CEO of Pacific Point, Deena brings her depth of CRM experience in a wide range of industries to Pacific Point’s clients. 

Deena has a passion for encouraging youth to pursue careers in business, leadership, and technology. She has a long-standing history of support for various youth programs in Hawaii focused on topics such as STEM, Women in Business and Leadership, and Women in Technology. She was the keynote speaker for the 2017 Girls Summit and the 2020 Science Symposium for Girls. She and her team have volunteered 3 years in a row at the STEM Works Hawaii annual conference as professional mentors.

Sebastian Trujillo

Sebastian Trujillo


Sebastian is responsible for Engagement Management on projects.  With his background in consulting in a variety of roles across a range of clients and Salesforce products, he brings the perspective needed to ensure successful delivery of Pacific Point’s projects.  Sebastian is a certified Salesforce Administrator and Salesforce Sales Consultant and keeps his consulting skills current as he leads some of our largest clients through their Salesforce Journey.  He has several years of Salesforce consulting under his belt in a wide range of industries, with specific expertise on the Salesforce Health Cloud.  Sebastian holds a BBA in Marketing from the University of Hawaii.

Jeff Sterner

Jeff Sterner


In addition to rolling up his sleeves as an experienced leader on projects, Jeff is responsible for the continuous improvement of the tools and processes for Pacific Point functional consultants. Jeff is a highly experienced Customer Relationship Management (CRM) consultant, with over 15 years experience implementing many global CRM transformation projects during his time as a consultant at Accenture and IBM Global Business Services on Siebel and eventually transitioning to Salesforce.  He has a wide range of CRM project implementation experience in a variety of roles, including functional and technical, across a range of industries.  He has specialized industry experience in the art of complex product configuration. Jeff holds a BS, Computer Information Systems from Colorado State University.

Our team of consultants holds over 100 Salesforce Certifications.

Our Partnerships.


Salesforce is the world’s #1 customer relationship management (CRM) platform. Over 150,000 companies use Salesforce CRM to grow their businesses by strengthening customer relationships. Customer Relationship Management helps companies understand their customers’ needs and solve problems by better managing customer information and interactions — all on a single platform that’s always accessible from any desktop or device.



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